Technology is an important factor for the large businesses like Coca Cola. Water is the essential product for any soft drink to be made. Globally, junk food and soda beverages have faced a decline in sales. People switch to the purchase of only the basic necessities under such conditions.
This way, accounting, internal marketing, changes in labor laws, and taxes greatly affect the company.
Compliance has also become an important concern for the businesses around the world and especially for those operating in the international environment. All these factors are important for generating revenues.
On the other hand, in the US, people are more into focusing on their health. Today, the world market has grown highly globalized.
Simultaneously, Cultural factors are of significance. Coca Cola must understand this and try to create new products that are healthy. Conclusion Coca Cola is something more than a sweetened and carbonated beverage.
There are many laws that were imposed which might lead to prevent Coca Cola from distributing their soft drinks. To promote its products, Coca Cola used social media to help run advertisements and connect with its customers.
They make similar efforts in China. It has got its own ethics and compliance program so that all its associates are compliant whichever part of the world, they are employed in. They go for simple water or teas instead of sugary drinks as they are better for health.
Therefore, they should follow all the rules and regulations that are given by the government to provide the stores with their beverages. In this highly globalized market, certain factors are of special significance that affect the businesses.
Technological efficiency ensures timely production and an efficient supply chain. Legal Factors The company holds all the rights of their business involving all past and future products that are developed with a patented process.
Their production and packaging as well as distribution, depend heavily on technology.Pemberton”s bookmaker, frank Robinson, named the mixture Coca Cola, and wrote it out in his distinctive script. To this day, Coca Cola is written the same way. In the first year, Pemberton sold just nine glasses of Coca Cola a day.
A century later, the Coca Cola company has. COCA COLA PEST ANALYSIS. A Project on Marketing Mixcoca Cola. entertainment for the youth of Pakistan. Coca-Cola brought Documents Similar To coka cola marketing mix. project on Coca Cola in Pakistan.
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Group Members1. Although Coca-Cola owns four of the top five soft drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite), PepsiCo dominated North America with sales of US$22billion, while Coca-Cola only had about US$7billion, However, Coca-Cola has higher sales in the global market than PepsiCo.
A PESTEL Analysis of Coca Cola: Coca Cola PESTLE Analysis (Introduction): The non-alcoholic beverages brand Coca Cola operates in the global environment. The global environment subjects a corporation to several pressures. Market Analysis of Coca Cola.
Print Reference this. Disclaimer: Jump to: PEST Analysis | SWOT Analysis. Coca-Cola, corporation nourishing the global community with world’s largest selling soft drink since Its nations top soft drink brand, with the best bottling network. It is the largest marketer of non-alcoholic beverages in the.Download